State of Search in MENA for Airlines
The Middle East is a central hub for some of the major airlines in the region, and with destinations like Dubai, Abu Dhabi & Doha that are driving forces behind the region’s developing economy, the frequency of air travel for business as well as tourism is in abundance. The airline industry itself is a major contributor to the development of the region with the likes Emirates, Etihad and Qatar Airways all playing a large role as prominent airlines in the region.
To keep up with the fast pace of internet usage, as well as the overall use of mobile devices globally, airlines have been up to speed with rolling out websites as e-commerce platforms, to ease the process of flight searches and booking them online, but exactly how many of them are doing it correctly?
Here are the airlines considered for the research study:
The key takeaways from the whitepaper elaborates on:The key takeaways from the whitepaper elaborates on: