Local Search in the Middle East

Local Search in the Middle East
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Local Search has become one of the key strategies within Search Engine Optimisation and Marketing. It involves analysis, practical application and measurement focused on achieving higher rankings in proximity-based search results. These are search results that take account of your geographical location.

Local Search holds enormous potential for businesses who want to attract new customers. If used to its full potential it can make a major contribution to the overall success of your business.

Our mission is to share our expertise on Local Search Optimisation specifically across the MENA Region with a prime focus on UAE with regions like Dubai & Abu Dhabi, where local search strategies are not widely known about or practiced but can achieve excellent results.

By the end of the whitepaper, you will have explored all the key elements that need to be implemented to rank locally within your geographical area. If actioned correctly, these could make a significant contribution to the overall success of your business.

Key takeaways

  • Introduction to Local search
  • Why do we need Local Search?
  • Local SEO Ranking Factors
  • Middle East – Local Search Rankings Factors
  • How to Optimise for Local Search?
  • Optimising Google MyBusiness Locations
  • Building Local Authority with Backlinks
  • Optimisation of on-page elements for key landing pages
  • Earning Citations & Reviews
  • Personalisation of Local Search elements
  • Conclusion on Local Search in Middle East Region