An Analysis of Banking Websites in the Gulf Region

An Analysis of Banking Websites in the Gulf Region
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Summary

This research paper aims to analyse the marketing websites of regional banks in today’s user-centred digital landscape. The local banking and financial industry are undergoing rapid transformation. With this research paper, we want to start a healthy debate about digital but with “human” insight at the centre.

Key takeaways

  • Banks in the region still have a long way to go to meet international standards.
  • Integral aspects such as accessibility, consistency in terminologies, conversion optimisation and user-focused content strategy is still a work in progress for most banks.
  • Several banks still operate with an ‘inside-out’ mindset. However, to be able to do justice to an ‘outside-in’ approach they need to embrace a true user experience-centred approach.
  • While banks with a significant brand presence are continually focusing on improving their digital image, there appears to be a definite shift happening on enhancing their online banking platfor
Flow Fournier

Passionate about the way humans interact, Flow is often found running a social experiment. Observing, asking and analyzing the motivation behind people’s decisions is his bread and butter. At RBBi, he builds the research protocols that will uncover the most powerful insights for your user experience. Flow’s passion is backed by a strong understanding of consumer behavior, built with global academic and business leaders.