Research and Insights

Before we get started, we look at the facts

Learning who your audience are and what they actually do rather than what they say is crucial. We can help you to truly understand your users' behaviour. We'll then take these insights and help your business grow.

Creative solutions inspired by hard evidence

One of the crucial differences to our approach is that we put people at the heart of everything we do. But that doesn't mean we just respond to problems with intuition and imagination - although both play a key part in our award-winning service. Every creative solution we propose is based on hard evidence and human interactions, and the strategies we create come from a thorough analysis of relevant data.

We need to understand your customers – how they behave online, what drives them, what they like, what they don’t like – so we can align your online experience to their needs. Then, once your digital product or service is launched, we keep testing to ensure you're on the right track.

A tailored approach to insights

Our approach to user testing and insights is completely tailored to you and your objectives. Our teams use a variety of techniques and methodologies to learn from your customers, depending on your goal.

Throughout the process, you are in control and the information we collect is always 100% secure and confidential. Plus, our native Arabic team members are also on hand for any projects that need the local touch.

At the end of every project, we’ll create straightforward reports written in clear English so you can easily identify your key metrics and check on ROI.

We come with a no jargon guaruntee.


Drop us a line and we will get back to you with more information.