SEO

SEO at RBBi isn’t just about having search engine friendly websites. It is about the whole search experience where we have the users at the heart of everything we do by following a user centered approach to SEO, for example creating pages based on what our audiences want and need, to ensure that your website is the best for both users and search engines.

What problems can we solve?

Build brand awareness

Drive more organic traffic and conversion

Improve rankings and increase visibility

Discover opportunities to expand customer base

Target audience in different markets and different languages

Improve and maximize local visibility

Ensure that your up to date with Google algorithm changes and trends

Stand out of competition and differentiate your website vs competitors

Build new websites

Our SEO team is both local and international, with a large majority of our team coming from the GCC region and speaking Arabic as their first language. You can rest assured that your Arabic SEO problems will be taken care of!

What do the SEO team do?

SEO is both a tactical, technical and creative service, take a read through the type of work we do:

SEO Strategy: We work closely to provide the most tailored, effective and efficient SEO strategy that will help you to achieve their objectives and targets and overcome any challenges based on research, audit and analysis.

Technical SEO: Make your content rank well by having a technically healthy website.

Arabic SEO: Speaking your customer's language will help you to fulfill their wants and needs and this can be done by localizing your content. Arabic is the fourth most spoken language in the world and the native spoken language in the MENA region. Following an Arabic First approach will help you standout in the region and increase conversions.

Local SEO: Any business that has a physical location should ensure that their SEO is localised o maximize their local visibility. This can be done by optimizing your Google My Business locations in addition to optimising your website.

Content Strategy and Optimisation: Having high quality content on your website that fulfill the users needs and wants and answers their queries through their journey, will help your website to be recognized by search engines and standout of competition. Working with the Content team, we can help you to discover new opportunities and expand your customer base so you can drive more traffic to your website.

Link Building & PR: Improve your website authority by acquiring backlinks from relevant and high authoritative websites will help send strong signals to search engines that you’re website has informative information that can benefit users. . We follow a creative approach in our link building campaigns by building creative content that is tailored to your target audience, we work closely with PR to promote the content that we created.

How do we do it?

KICK OFF AND RESEARCH: Our approach starts by doing research to understand your business and analyze your market. It is one of the most important activities that helps identify the strengths and weaknesses of your online visibility. We use powerful insights tools such as SEMrush, SimilarWeb

AUDIT: A full audit will be conducted and will cover many aspects starting from technical audit to identify if you have any technical issues that are hindering your website from being accessible and indexed properly by search engines. We also perform, technical content audits, backlink profile audits and local search audits.

Tools: Deep crawl, screaming frog, URL profiler, Moz, Majestic, SEMrush

STRATEGY: Based on the research and the audit, we will build our SEO strategy by prioritizing the activities that will have a high impact on your performance and help drive you more traffic and conversions

ON GOING OPTIMISATION: Based on the strategy, we will be optimising your website. This will include technical optimisation where we share our recommendations to fix the issues that have been identified in the technical audit. We will be working closely with your technical team to help them implement these recommendations and provide them with all requirements. We will be doing regular checks to ensure that there are no new issues on the website.

CONTENT OPTIMISATION: This covers on page optimisation starting from optimising your title tags and meta descriptions in addition to all other on site optimisation such as internal linking and others. s to ensure that we acquire high quality backlinks to your website to improve your site’s authority.

LINK BUILDING CAMPAIGNS: To ensure that we acquire high quality backlinks to your website to improve your site’s authority.

LOCAL SEARCH OPTIMISATION: For every business with a brick and mortar presence that serves its customers either in their outlet or showroom or provide services, a local search campaign is executed to ensure the search experience is not limited to a wider demographic only but has a prime focus on proximity and local search.

APP STORE OPTMISATION: The higher your app ranks in an app store’s search results, the more visible it is to potential customers Our main objective is to drive more traffic to your apps in the app store and increase number of downloads

REPORTING: Data is at the heart of everything that we do, to ensure a solid foundation to measure all performance metrics throughout the user journey and benchmark achieved growth against KPIs and objectives.

Who have we helped?

Hertz: We cleaned up their backlink profile and removed their toxic backlinks and helped them recover following a penalisation.

Emaar: We helped them to increase their organic traffic and leads. We verified and optimized all their locations in the UAE.

Landmark Group Brands: We increased their visibility for non-branded keywords.

Key contact information
basma

Basma Abou Assaf
Head of SEO

Basma has over a decade of SEO specific experience working with a variety of local and international brands to elevate their ranking and performance. She leads a team of SEO experts from across the world, including number Arabic speakers and loves to keep up to date with the latest SEO trends.

WANT TO KNOW MORE?

Drop us a line and we will get back to you with more information.