RBBI USABILITY LAB
Region's first Usability Lab since 2011, understanding regional users with empathy.
We opened the region’s first Usability lab at a time when the word “usability” was scarce in the region. In a way, we take pride in introducing and bringing usability practices to the region.
Since inception, we’ve conducted several usability audits, UX audits, CX audits along with extensive user research for many regional and international clients across government entities and private organisations.
RBBi’s Usability Lab and it’s history
Amol and Dev were applying usability principles by conducting eye-tracking and user research way before they founded RBBi. In fact, RBBi came into existence largely due to the need they saw within the region.
While many of today’s digital agencies have turned themselves as advocates of Usability, Lab, Research, Users, etc. RBBi’s inception was based on the fundamental core of Usability, UX and User Research. So we were born User Centric. Today, RBBi’s lab has been a guiding light for many new agencies and TRA (UAE’s telecom regulatory body) for whom, we set-up and ran a lab for all UAE federal entities to test their digital platforms.
2011
Lab at RBBi
156
Done Since 2011
12,400
Since 2011
95
Since Inception
RBBi’s user experience research labs provide an ideal environment for a wide range of research methods.
People Who Trust Us with User Research
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