Worldoo
Conceptualising Kids Platform
The Thought – Brief
Focus kids, India based integrated media agency for kids, shared a thought of making a platform to engage kids and at the same time educate and entertain them. This germ was the only brief in the form of a thought we received. It was a challenge in itself. Focus wanted to find someone to articulate their vision – someone with a completely fresh mind-set, someone who could imbibe real life to his vision, ensuring that upon creation, it was truly approachable by the new generation, Focus made an alliance with RBBi.
Research
Months of research, ideation, and understanding
the new generations’ online and offline
behaviours started bring the concept of Worldoo
to life.
The research also involved parents, kids and
various child psychologists, along with several
kids’ brands and behavioural organisations to
better understand what kids really want today
and how all of their requirements can be brought
together in one house, in one platform.
Strategy, Planning & UX
Once the idea was conceptualised,the biggest challenge
the team faced was to give it a viable form.Days went
by brainstorming on what the platform would consist of. Should
it be a game, an app, a social network, a virtual world, or
simply a kids’ portal. In parallel, the team was also
conducting research to validate the same.
So, when the research results came through, it was blaringly
obvious that the choice couldn’t be any one of the above
– but ALL OF THE ABOVE – solidifying the fact that the new
generation don’t settle for anything less.
From sketches to scribbles on paper to more structured
wireframes over a span of 2 months, with varied tools, from
just pencils to information architecture planning software,
Worldoo was finally starting to come alive. RBBi meticulously
crafted user journeys and worked on the complete design
of Worldoo with intensive usability research – ensuring a
rich and a seamless user experience for kids.
Wireframes & Sketches
Defining the userflow, navigation and
the form of the world.
RBBi designed it with a mindset of kid-friendly
visual grammar across the platform. Linear
web navigation principles were followed for
simplicity and memorability. As kids get deeper
into sections to consume content, a clear &
linear path can guide them back to where they
started from, step by step.
RBBi meticulously designed the platform to
position it as “seriously” childish – serious
enough for kids to have a feeling of being
treated as mature Internet citizens.
Visual Design and Illustration Style
Thus, RBBi embarked on the journey to give Worldoo a face. From sketches to scribbles on paper to more structured wireframes over a span of 2 months, with varied tools, from just pencils to information architecture planning software, Worldoo was finally starting to come alive. RBBi meticulously crafted user journeys and worked on the complete design of Worldoo with intensive usability research – ensuring a rich and a seamless user experience for kids
LANDMARKS
The design of the interface evolved to be an organic space, fluid in terms of scalability and shape, where the kids first land
and then have several landmarks to visit during their stay by simply clicking on them. The individual landmarks have
beautifully designed interiors, which also work as secondary menus for the content within. The landmark interfaces are
designed to have a familiar, “windowed” look & feel which open in a linear fashion for easy navigation
UI Details
Take a Tour
The final platform was shaped to be bright & colourful, yet not childish.
The platform is imbibed with fun, while not being monotonous. It’s vivid, with a language of its own. It’s simple & still exciting. It’s not a game & yet kids can play on it. It’s not a virtual world in the real sense, but kids can live in it for hours. It’s not your everyday social network, but kids can still make friends & interact with them.
Technology
Worldoo is built on .NET with custom build Content Management System. RBBi conducted a 3 way pitch for the client to
select the technology partner. It’s built for scalability and security. A unique API will allow brands and other agencies to plug-
in their content in Worldoo’s Community Centre to host events, quizes and contests for kids
