Emaar

Plotting the Emaar Skyline Online

Middle East as the region uses PO BOX system which means the postal addresses are not pinned or zoned accurately. This poses a challenge for businesses to pin their locations on Google maps which accounts to a huge volume of traffic online. Emaar builds, owns and manages hundreds of landmarks, properties and monuments in the UAE. Many of those landmarks were either not listed on Google, not owned by them (listing) or wrongly represented resulting in loss of potential traffic and most importantly, causing inconvenience to users and people in general.

Making the Search, Local.

Local Search has become one of the key strategies within Search Engine Optimisation and Marketing. It involves analysis, practical application and measurement focused on achieving higher rankings in proximity based search results. These are search results that take account of your geographical location on Google My Business platform.

Understanding the Modern SERP’s Beyond Link Listing

Knowledge
Graphs & Panels
Rank Zero
Results
Answer
Snippets
Local Packs & Carousels

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COMMUNITIES

116

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HOSPITALITIES

21

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INTERNATIONAL
COMMUNITIES

11

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COMMERCIAL
LEASING

7

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ENTERTAINMENT
PARKS

7

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RETAIL
(MALLS)

6

Taking Stock of All Emaar Locations

Audit of existing Emaar locations was the first step. This was undertaken to create an inventory of all Emaar properties and understand the current footprint on Google and ownership. Authencity and accuracy of information available and estimated traffic impact to set KPIs.

180+LOCATIONS

11COUNTRIES

Setting an audit for all Emaar pages slides

Taking the Real Skyline to the Virutal World

Consolidating & Optimising for Better Visbility

The task was to re-create/plot the entire Emaar skyline from the real world in to the online world of search engines and maps.

Google My Business optimisation involved
Optimisation of Location Information.
Ensuring timings and other information
with holidays and Ramadan hours.
Optimisation and curation of images.
Enable correct tracking using UTM codes.

Users also search and look for projects that are still under planning and we made sure that those were available as well for users to search.

We worked with Google to start claiming, optimising and owning the information

Emaar Dubai Creek Harbour shown on google

Measurable Results

236%

Increase in YoY Traffic from Google My Business

49%

Increase in customers navigating to websites from these listings

32%

Increase in customers requesting driving directions from these listings

13%

Increase in customers using ‘Click to Call’ from these listings