A Digital Facelift For Flynas

flynas is a leading low-cost carrier from Saudi Arabia, operating nearly 950 weekly flights on 25 destinations within and outside of Saudi Arabia. Launched in 2007, flynas unveiled a new modern identity in 2013 to keep up with consumers and their needs.

As part of their makeover, flynas contracted RBBi to give them a new digital image. It was a complete overhaul of it’s online presence and User Experience.

Architecture and UX Strategy

The most important part of this project was the Information Architecture. When you understand user’s needs and take the best practices in to consideration, you can come up with an architecture that caters to both business goals and user needs.

We broke down the information in three basic needs for the user. Plan, Book and Manage. Every section with the information that is required in that phase of travel.

flynas customer experience and basic phases

flynas information architecture wireframes
flynas information architecture wireframe
flynas information architecture wireframe
flynas information architecture wireframe

UI Design

The final UI design for both desktop and mobile sites was prepared based today’s trends, user behaviour patterns and most importantly ease of use (usability best practices).

flynas mobile app
flynas landing page

The Booking Engine

At the heart of every airline website is it’s booking engine. The bottom line is if you can’t get it right you can’t make the cut. flynas booking engine was carefully designed for desktop, tablets and moble devices. With touch-friendly buttons, intiuative field labels and pixel perfect visual hierarchy optimized for ease of use and overall usability.

flynas booking engine

The flynas App

The nest challenge was to design the app for flynas. The airline never had an app was this was their first shot at it. It made it even more important and sensitive. Challenge was to deliver value to the user who was looking for more than just a mobile website wrapped in an app. At the same time to market and technical limitations were taken in to consideration.

flynas mobile app dashboard
flynas mobile app results
flynas mobile app boarding passes
flynas mobile app my bookings
flynas mobile app my favourites
flynas mobile app upcoming trips
flynas mobile app flight details