A Strategy for Success: Arabic Digital Marketing in MENA

A Strategy for Success: Arabic Digital Marketing in MENA
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Summary

Arabic is one of the most widely spoken languages in the world, and with a 41.7% internet penetration , targeting this audience is a smart move. Unlike the English/European markets, the online Arabic audience is still young and developing, with its most significant advantage being the low competition and the vast amounts of high-quality data available.

Our mission is to share our expertise on how to use Arabic to build your online presence, by exploring the current landscape, the challenges and success stories to help develop an effective Arabic digital marketing strategy within the MENA region.

This white paper is led by a native Arabic speaker, who offers insight into how campaigns can be optimized and ensure you’re not missing out on any opportunities.

Key takeaways

  • Current landscape and Arabic online penetration
  • Search challenges
  • Recommendations
  • Case studies and success stories

 

Ammar Badr

Ammar joined RBBI in 2013 as an Arabic SEO expert. He is currently managing projects for highly competitive industries. He recently contributed to the successful site launch for multiple brands in various sectors targeting international markets.(Airline, Real estate, Hospitality, Health, and Banking). As Ammar is a native Arabic speaker, he is managing the optimisation process for the Arabic websites for RBBI SEO clients.