Consumer attitudes and behaviours are evolving rapidly as technology creates new possibilities and the exchange of new ideas. Most businesses tend to suffer in keeping pace with this change. We help clients by creating a clear understanding on how their business needs to serve its customers, and work out how to harness technology to do it, optimally.
We can also help prioritise, working out a roadmap of improvement for the user experience and the overarching digital ecosystem within an organisation by conducting stakeholder workshops and marrying end-users goals with the core business requirements thus focusing not only on an increase in ROI, but also brand loyalty and customer retention.
We partner with clients to conduct in-depth business requirement analysis via several methods, across all their touch points in order to craft a long-term digital strategy that benefits both the business as well as their customers.
We conduct stakeholder workshops to understand client’s objectives. We then align these with user needs to convert them in more realistic and tangible vision for the project.
RBBi conducts Onsite or offsite workshops with key stakeholders across the organisation during the planning phase to determine stakeholder needs and objectives, gather information and test preliminary ideas.
At RBBi, we understand that every interaction a customer has with an organisation has an effect on the satisfaction, loyalty, brand empathy and bottom line. We assist organisations in mapping out their customer’s journey, or experience maps, by articulating personas, timelines, emotions and touch points across channels, which helps in shedding light on key opportunities for the organisation to build a stronger relationship with their customers.