RBBi proudly scooped up two awards at last week’s Digital Mena Awards – winning bronze in the ‘Best Mobile Application’ category for the development of RTA’s new app and gold for ‘Best Performance Campaign’ for our work on paid media channels with ADIB over the past year.
The Digital Mena Awards are a bespoke awards programme which aims to promote digital innovation and excellence in the region. The first award of it’s kind and it has gained great recognition and authority since it’s inception in 2014.
RTA’s mobile app is no stranger to award recognition, picking up the Transport and Infrastructure award at the recent Government Summit in Dubai. The app offers dozens of services for commuters through its user-centric platform.
Over the last 12 months, the team at RBBi have worked closely with ADIB to find ways to better utilise data from other areas of the business to drive performance for the bank. We are really proud to be recognised for this work and the results we have achieved!