The Entertainer

Discovery and Vision For Regional SuperBrand

The Entertainer, is the leading provider of buy one get one free incentives across the Middle East, Africa, Asia and Europe. It has something to offer everyone and is regarded as an essential annual purchase for thousands of local residents and tourists.

As part of their expansion and digital appraisal, RBBi was contracted to put together a strategy and the scope for their new e-commerce platform and overall vision documentation.

Stakeholder Workshops

We started with stakeholder workshops as our first course of action. The aim was to get every major stakeholder on board and listen to their expectations, ideas and pain-points from the current digital presnece of the Entertainer.

In a structured requirements gathering exercise, RBBi captured all the essential information required from the entire team to put together a vision for the future in a tangible milestone. Most importantly, we brought in the user’s angle to whole vision to make sure the business requirements are aligned with the user’s needs.

Final Vision Document

Final vision document had every aspect of the planned ecommerce platform and it’s feature. Detailed analysis of existing digital presence, content overview, content sources, stakeholder views and vision was documented along with CMS workflow, technical standards and vendor evaluation criteria.

the entertainer ecommerce vision document
the entertainer who are we catering to
the entertainer content overview
the entertainer the focal point
the entertainer offer details
the entertainer login