Sky News Arabia

Usability Audit of Region's Leading News Portal

Analysing Skynews Arabia

Regional news portal – Skynews Arabia were in operation with a successful launch of their TV channel as well as their news portal and mobile applications. That is when the brand decided to rope in RBBi to conduct a full Usability Study of all their digital touch points including their portal, smart phone and tablet app.

The right Usability Testing method

RBBi has exclusive access to Tobii Eye-Tracking devices and a dedicated usability lab. However, before we fired-up our Tobii T-60 and get the participants in for the study, selection and validation of the most appropriate testing method was always a primary task.

After understanding the objectives and expected results, we decided to do run Heuristic Usability Review of all digital properties of Skynews Arabia done by 3 Certified Usability Analysts independently and Eye-tracking studies on key tasks for the news portal followed by one-on-one user studies.

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Test Protocol & Review Parameters

We then rolled our sleeves, gathered around the table to put our thoughts together for a test protocol. It included everything from tasks that we were going to request participants to perform, questions we wanted to ask and observations we wanted to note down. Moderators were also briefed in on the protocol and the overall research parameters.

Since the heuristic review was going to be carried out by 3 experts, we wanted to have a common ground to get an average score based on independent reviews. Thus we prepared parameter sheet for these experts to use as their scoring matrix.

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Final Report

The final report was prepared to include all findings from the heuristic reviews, eye-tracking research, one-on-one interviews with insights, observations and finally the recommendations. Unlike most other usability agencies, our team’s unique blend of usability knowledge and visual design expertise also added another dimension to the findings.

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The Participants

Participants for this study were carefully selected to resemble the actual users of the portal in the same proportion to its gender, age and nationality ratio.

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