Jumbo Ecommerce

Breaking Norms in Ecommerce Design in the Middle East

For the last 40 years, Jumbo Electronics is known to set the benchmark for consumer electronics retail in the region. As part of the company’s pledge to “redefine” the regional shopping experience for consumer electronics online, Jumbo ventured in to offering a fully-integrated platform that serves consumers online and offline in a simplified process.

They found a capable technology platform / partner in Build-a-Bazaar and were looking for a true UX agency.

Pitch and the Strategy

A strategy was part of our pitch to the team at Jumbo who were evaluating UX agencies to partner with. As part of the pre-pitch “discovery phase” stakeholder workshops were conducted to understand the vision, business requirements, primary insights collected by the team and data vital to our next phase of strategy.

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UX explorations and Wireframes

We challenged the fundamentals of regional ecommerce design patterns. We created features, and experience that translates beautifully across all platforms and set the foundation for the overall user experience. Every feature and user flow was challenged by the team as we started to put together the overall navigation, structure and page structures.

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Design and Design Again…

Designs are often done to please the client and management however, with Jumbo’s team we set out to design for today’s user user that we had defined in our ‘discovery’ phase. Each detail of the design was tested at our Usability Testing Lab by using Eye-tracking methods.

We wanted to make the content/product that users seek to consume as the hero of our design and not let the design-decoration come in between the user and its goal.

Designing for the Users

One of the things that sets RBBi apart is our ongoing mission to design for users and not the client’s team alone. It’s about trying to separate the subjectivity from the design. Ecommerce design is about goals, it’s about users and it’s best if its validated by REAL USERS.

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Homepage

Clutterfree homepage focused on the easing the mortar load on user’s mind.

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Side Navigation

Breaking the norms and matching it’s user behavioural pattern a unique first-in-the-region side navigation was introduced

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Product Details

The most important page where decisions happen. The page was structured for maximum visibility, clarity and relevant content for decision making.

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Discover by Lifestyle

As discovery came out to be the most important challenge various Discovery aids were provided to the user

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Single Page Checkout

Working with it’s payment partner RBBi designed a one more first in the region – a single page checkout process.

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Iconography

All icons used across the website were specially designed for relevance and quick understanding of the affordance

A Conversation in every Communication

We wanted the shopping experience to be as seamless as possible compared to the offline experience and thus every communication was an expression even the boring emailers we send.

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